While promoting intangible cultural heritage skills and products overseas, EVER IN EVER loose-leaf is also focusing on the creation of IP. Overseas, through the Everin EVER website and overseas social media, the personal IP construction and promotion of intangible cultural heritage inheritors and artisans are realized. Moreover, through online story and visual publicity, as well as offline intangible cultural heritage exhibitions, forums and master exchange classes, etc., all-round and three-dimensional promotion and publicity are achieved to enhance the overseas popularity of personal ips. Realize international intangible cultural heritage art ips, master ips, artisan ips, brand ips, studio ips, etc.